How Social Media Marketing Helps Businesses

When social media first began, it was all about blogging sites and MySpace. Soon, the birth of Facebook brought with it a sea change that revolutionized the way individuals used social media sites. Over the last decade, social media marketing has transformed the way that companies do business and interact with customers and potential customers. It has taken quite a long time for many business owners to recognize that a social media site can be used effectively for promoting the company brand. When used properly, the power of social networking sites can quickly generate a plethora of new business while increasing the company s productivity. An Increase in Productivity Research indicates that companies that utilize social media marketing tools boost their level of productivity far beyond companies that do not. Many businesses utilize social media marketing tools to effectively advertise the services and products they provide. Many online users turn to Twitter and Facebook accounts of co
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