Sunday 25 January 2015

Has Google Panda Changed Social Media Marketing?


Only a few years ago search engine optimization tactics to elevate websites higher on search engine ranking results and attract Internet users to specific sites was based around some extremely dubious practices. These so called SEO black hat tactics included articles that were spun, (that is the same article changed slightly and issued in many different versions, on many sites. Keyword filled articles and other tactics such as keywords that were in actual fact hidden in backgrounds. Other underhand tactics were widely employed. The common thread was that this content did not add value to the Internet experience of those who were searching for content that added value to their professional and personal lives. Google, as custodians of the most powerful and popular search engine took note of this and has released continuously updated versions of their algorithms (think of them as tiny robots that scour the Internet looking at content)that now punish these practices. The latest of these a
http://bit.ly/15Ahqdr

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