How The Social Media Has Changed Marketing Forever

It is no exaggeration to say that the social media has changed the face of marketing beyond all recognition in the last 5 years. Whereas prior to the explosion of different social media sites marketing was a case of using above the line advertising or a targeting of specific groups by readership profile today the landscape is very different. The social channels that are available to the marketing expert or even the inexperienced business owner have made the task of reaching the target demographic much easier. Today establishing a brand presence on the Internet using a number of social media channels is extremely simple and need not take up a lot of time. The appropriate channel is also easy to identify due to the numerous articles and guides that can be found by using any one of the many search engines available. However some research is required, even if it is just spending a few hours on the Internet before a decision is taken as to which social media site or combination of sites is
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