Choosing Hybrids as a Solution for Social Media Marketing

Only recently has hybrid marketing made its way to the forefront of social media marketing campaigns. It is a relatively new term that describes a variety of marketing strategies. Hybrid marketing is used as a way to blend traditional forms of proven media, including print and television advertisements, along with social media website marketing strategies. The Benefits of Traditional Media Marketing In all likelihood most of us are more familiar with traditional media marketing. This often consists of a variety of media including radio and television commercials along with printed advertisements in magazines and newspapers. Even billboards and other street signs can be included when describing traditional media marketing. Traditional media marketing is still highly active in the promotional world. However, many companies are quickly finding out that consumers tend to spend less time in direct interaction with traditional media marketing strategies, and are now transitioning to social
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