The Social Media Marketing Revolution

Traditional marketing methods rely heavily on targeting a defined demographic through either above or below the line advertising. Above the line advertising relies primarily on print adverts or television advertising. A rough guideline is that if you pay for it and it uses the media, then it can usually be defined as above the line adverting. Below the line does not use the paid media, and can consist of a whole variety of tools, such as pamphlets or even product demonstrations. Those some of the options available to marketing professionals in the past, but what of today? If there is one development that can be said to have revolutionized the marketing environment it is the rapid rise and unparalleled reach of the social media. Today businesses and brands are using the social media to reach consumers where and when they are most open to marketing messages. They are engaging in conversations with their target audiences that are improving their product and service offerings in a real ti
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