Measurement And Planning In Social Media Marketing

The social media has revolutionized the power of marketing. Where once marketers were limited in their ability to target certain demographic groups and in also limited in what they could do when trying to reach a large and regionally diverse audience today the power of social media marketing has made things both easier and more challenging. Marketing today using the social media is easier due to the fact that the buy in to establish a baseline brand presence on the Internet is extremely low. Anyone with access to a computer and even a standard dial up connection can, within only hours build a home for their brand on any one of the many social networks. Even populating the social media site with brand elements and visuals is relatively simple. The challenge of making proper use of social media marketing to reach target audiences is in providing unique and high quality content and refining the marketing program so that the key messages about both the company and the individual brand are
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