Improving Your Business Through Social Media

Business owners have discovered social media to be an effective way in spreading the word about their business. The very nature of social media fosters easy sharing of information by anyone with his social network. As a business owner, you have a great opportunity to interact directly with your customers and encourage them to spread the word about your products. People see social media as a way to interact with a real person. When you establish a presence, avoid a lot of corporate speak. Present yourself as a real person, like someone talking to a friend. Use natural language in the first and second person. Your customers will be more drawn to the less corporate style. When your customers make a comment or a post, be sure to read it and thank them for taking the time to post. It does not matter if their opinions differ from yours. If someone posts a dissatisfaction about your product, acknowledge your regret, and offer to contact him personally by email to resolve any problems that he
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