Wednesday 10 September 2014

Social Media Marketing – A New World Order or Just a Flash in the Pan?


The original intent of social media was to facilitate information dissemination via social interaction, but the course seems to have changed over time with progressive technologies and human creativity. Social media today manipulates a host of highly accessible advanced features that are user friendly in communicating and publishing information on the Internet using the latest web-based technologies. Such an approach functions to reach a wide audience and allows different views or information to be contributed or distributed quite instantaneously. A new business tool It is not surprising to note the growing impact social media has on Internet marketing with the emergence of the social media marketing phenomenon that has superseded traditional marketing options effectively from cost, time, effort and rewards perspectives. The latest information is now transformed into the breaking news that is considered part of social development in social communication and dialogues. Different types
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