SEM Vs SEO – What Are the Advantages?

Search engine optimization and Search engine marketing are great buzzwords in the business arena today with the onslaught of modern technologies. However, these terms are often misused through casual interchanges and without a proper understanding; thus a lot of confusion is caused among consumers and even business owners. Search engine optimization (SEO) is part of Search engine marketing (SEM). SEO is primarily applied to a website where it is optimized to spike up the page rankings through natural and organic searches by top search engine algorithms. SEO is very cost effective in SEM with its dynamic list of features to enhance an online business with a website. SEM functions to promote the business using SEO when the web business page is ranked according to the stringent requirements of top search engines based on the optimized website. Sponsored listings like PPC can also promote the web business with higher sales and wider market presence. When both options are implemented appro
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