Saturday, 11 April 2015
How To Reduce Your Bounce Rate
The recent changes in algorithms deployed by most major search engines mean that the metrics we once thought were important have now changed. One of the new metrics that is being measured is bounce rate, but many people do not understand what it is all what they can do to reduce it. The Bounce?rate of a web page or post is a measure of the speed with which a visitor leaves it. So, for example if a visitor arrives on your webpage and immediately hits the back button, the bounce rate will be registered as 100%. We do not know the exact calculation that is used by the search engines, but what is clear is that the higher the bounce rate the less interesting and engaging your page is considered to be. This in turn means that the lower the bounce rate the search engine measures, the better the ranking will be. Google in particular has told us many times recently that what it wants to see in order to rank a page well is quality content and user engagement. There are several tactics you can u
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