SAM – The Three-Part Process of Social Media Marketing

Modern businesses today require S.A.M. to be effective in the marketplace. SAM refers to Strategic planning, Authorship and Mechanics which form a 3-part process in optimizing online social networking and marketing activities. It is crucial to engage online social networking sites by businesses today to enjoy a larger scope of targeted audience to promote the company s offerings of products and services. New tools in town Advanced technologies, today bring about new marketing tools that can be incorporated into online social networking activities via social media marketing to promote products and services effectively and efficiently. These marketing related tools are very effective in enhancing the company image and market presence quickly and efficiently without much risk or cost. Consumers benefit much from this new marketing approach where there is a direct interaction with the company to secure the latest marketing promotions at lower prices for more savings. However, smart online
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